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We’re bringing in a younger user base to Yahoo. https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607066307962-A8KWYJJ8BWDDZ17R0P7A/image-asset.png Creator tool https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607066319325-KP7VE6JBNHGN6JQYY34P/image-asset.png Creator tool https://www.joyintheair.com/general-2 daily 0.75 2021-06-18 https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1601165844391-2J7Q0ZU3F80HBW9FSICJ/election-cover-gif-1.gif 2020 election hub https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1602393906001-BRZ4JSIE6BWOSQR32J8F/image-asset.png 2020 election hub Link to individual screens https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1610777554553-1KELA0QPZ67BT4UL66XY/Presidential+Polling_1%402x.png 2020 election hub https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1602983855439-6JCAN2OLJ2RQ0BQW6I7G/Trump+Approval+Ratings_6%402x.png 2020 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Trump's approval https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603064527144-IFQK4FKXPDK1HHZFU56D/image-asset.png 2. Trump's approval https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603064575469-FP1GL70MVX3DO54EJWH6/T3.png 2. Trump's approval https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603064593386-0QJZDS9OC2KHJYFSRZIW/image-asset.png 2. Trump's approval https://www.joyintheair.com/polling-exploration daily 0.75 2021-01-06 https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603061949198-A8KXPO4Y5MBWCBXZ7Z1W/image-asset.png 1. Polling exploration https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603062900188-MHIJVSTCO2IW7M4LD3P6/image-asset.png 1. Polling exploration https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603062841012-524N1EPR14DKYU25WVDS/1-3.png 1. Polling exploration https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603063050676-2QHCY8BZ7R09FERECB4S/image-asset.png 1. Polling exploration https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603063026232-YEJWCEAOAARJKLAP1KA9/OPTB.png 1. Polling exploration https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603063181664-7CSHKBSE3H521VTO79ER/image-asset.png 1. Polling exploration https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603063368864-1K8VELZ4MGNZZTEHPZUX/image-asset.png 1. Polling exploration Flow 2. Select a state using a dropdown https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603063474194-8YQ04F1YON0OUF1IXCKG/image-asset.png 1. Polling exploration https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603071491220-G6PDTRJA4CQ43Y5G4KIS/Group+22.png 1. 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We needed to remove the countdown functionality. https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603326854729-6PM298LICWSCPJ9ED1P4/how+to+vote+button+options%402x.png 4. How to vote https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603328668698-DC0XNPQ7QBKL3BL4WKUJ/dropdown%402x.png 4. How to vote https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607932601963-PIMBIRAIDUTUS0NV2T7L/how+to+vote+2%402x.png 4. How to vote https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603328882997-4VXJUXXLW3ZC90AR6Z7G/1-1.png 4. How to vote https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603329100324-91HNPQDDSUMXUVGA51ED/desktop-National+Voter+Registration+day+%402x.png 4. How to vote https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603171004542-CFXV55RSAC0NJ8HZAXKF/image-asset.png 4. How to vote https://www.joyintheair.com/new-page daily 0.75 2020-12-14 https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1606184352306-1DIAJM4UE7MX6C3EQU4X/line-pattern.png 6. Map https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1606184334542-RW0U14BSKURW4GMAWZ8M/dot-pattern.png 6. Map https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603171710086-MSBXERCYX2XYID6AWHY8/image-asset.png 6. Map https://www.joyintheair.com/6-ballot daily 0.75 2020-10-21 https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1603307269010-MMAPXZP3Y8SXDKE49SHC/image-asset.png 5. Ballot https://www.joyintheair.com/yahoo-mail daily 0.75 2020-12-11 https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607398782590-3M6QL8CSZDJ9RQ9ZPP59/cover%402x.png Yahoo mail https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607400041092-52N5L3FUN12485JTI6SX/DA_Joy.002-min.jpeg Yahoo mail https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607400101174-F0P8GRT6OOHCZP6CHNYJ/image-asset.png Yahoo mail https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607400148544-YLIPZIEOWEPF6P0BM5K6/swipe.gif Yahoo mail https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607400210646-4LJ24QE2T4CLDLFTN6RW/DA_Joy.005.jpeg Yahoo mail https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607400583918-SQ8NV6PBFJ9JMZKF1D99/exploration1%402x.png Yahoo mail https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607400919638-OUQHUCLIG0KFTYDZ3R01/exploration2%402x.png Yahoo mail https://www.joyintheair.com/new-page-1 daily 0.75 2020-12-14 https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607594064025-HE5V68TAYPT86TNLU5CI/ensemblies-cover%402x.png Ensemblies https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607663266654-9NS82G1AEGELZNX38LDX/logo_png+copy%402x.png Ensemblies Handshake motif logo https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607666251525-RJKIN51BUVNS2564TUCF/fonts%402x.png Ensemblies https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607667376377-6FJP4FEDR2KBSQRPLMT2/illustrations%402x.png Ensemblies https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607666677336-D1RYVN2DAVQWY7MPIKEF/layout+options%402x.png Ensemblies https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607661634356-ZDLI7QDF386UBR1UYRG5/ensemblies_1%402x.png Ensemblies https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607661911955-NMU22IC1FRUVKL3BQJ7C/ensemblies_2%402x.png Ensemblies https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/1607665672520-9W90JYMETV15Q200V146/Breakpoint+Guideline_Index%402x.png Ensemblies https://www.joyintheair.com/yahoo-sports daily 0.75 2025-04-07 https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/5dd66ded-db58-4b27-960b-31353d32c1dc/joy_preso_fb.001.jpeg Yahoo Sports https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/93bfca77-78f5-4114-be02-beccb4016bf7/joy_preso_fb.002.jpeg Yahoo Sports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/dee20239-4390-4c7c-82b9-03f6908c7dfd/joy_preso_fb.003.jpeg Yahoo Sports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/c5a5a9bd-6880-44a5-8ac7-06d013895f24/joy_preso_fb.004.jpeg Yahoo Sports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/e4770f35-333d-48b2-bdd6-ba5a7f1e16e1/joy_preso_fb.005.jpeg Yahoo Sports https://images.squarespace-cdn.com/content/v1/5ecda9350709953fc0e711e8/3ffdee9a-b2ee-4f49-b5d1-c6098cb39e29/nba.gif Yahoo Sports - Make it stand out I worked on NBA play-by-play module-play, which is a live game visual infographic feature where users can know how the game is going. We wanted to bring full motion and excitement with helpful information through the app during the live game. The current play will be highlighted with team color and the action will show on the court. If users scroll down or tap on each play description, the action will be changed on the court. Pulsing circle is a goal. Pulsing a circle with the “X” mark inside is a missed goal. We store team colors in our data system. It was hard to auto-match the description text to be white or black on the team’s color as a background. In order to obtain a good readability and have a high contrast between the play description text and team colored-background color, I needed to manually add which text colors to use depending on the contrast of different team colors. Key results After launching this NBA live play-by-play feature, we broke 7K new users. 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